New Zealand Inc Exposed
When John Key was questioned regarding New Zealand's green credentials on BBC's Hard Talk some years ago he focussed on appearances rather than the reality that New Zealand scientists were reporting: "...you go and breath the air and you walk up a mountain, I'd argue with you that if you don't believe that it's clean and green, then show me a country that's cleaner and greener..." New Zealand has relied heavily on the images in the Lord of the Rings and Hobbit movies and the environments that our tourists generally experience to enhance our global brand. Appearance is everything. Our reputation regarding corruption, education, health care and social justice (where we have often led the world with liberal thinking) and the provision of public services is largely positive too. The perceptions of a clean, liberal and egalitarian society continue. We are a relatively small country in terms of population with an abundance of natural resources, bot